The people behind Eveon Containers - Paul Rombouts: The online entrepreneur in the company

A purely digital online store for containers needs people who think purely digitally. People who have grown up in the digital world and see fun in the possibilities of the digital world. Eveon found just that type in Paul Rombouts.
Aad Storm
Mon, 12 Apr 2021 min read

"I really wasn't a good student until I discovered online marketing for myself," Paul recalls and laughs. Online marketing is where the 29-year-old discovers his passion. While still a student, he enthusiastically develops his first business model based on affiliate marketing: he creates a page that describes a specific pair of Ronaldo's soccer shoes, rates them and then links to sales partners. Thanks to search engine optimization (SEO), the page ends up high in Google's rankings. As a result, many users find their way to Paul's site, click on the links to the sales partners and buy the shoes, which cost around 300 euros. Paul receives ten percent commission for each pair. A good extra income for a student.

The container business finds the online marketer

So Paul earns money in his sleep for the first time and is fascinated by what he can achieve in the online world thanks to his search engine expertise. "I had 10,000 visitors a month on my site and received emails at night that I had made money. It's a fantastic feeling!", Paul tells us, "as a student, it was great, but also not lucrativeukrativ enough to live on." At this point, one may ask the question: How does such a savvy digital native and online marketing nerd find the container business? In fact, it's more like the container business found Paul.

First of all, Paul makes his living in a digital agency, working with other online experts for various clients. There, he develops SEO strategies and helps his customers, some of whom are not so digital, to gain a foothold with the new online forms of advertising. Through a mutual contact, Paul finally came to the attention of Eveon - but he actually already had other plans.

Founding as a side project

In addition to his involvement in the agency, Paul is founding his own company. "It was already my dream in college to do my own thing," says Paul. So he teams up with two friends and starts his own online marketing agency with them. But this doesn't become an obstacle to working with Eveon. A solution is found so that Paul can set up his own company and still support Eveon's online store in its growth with a lot of marketing know-how. A win-win situation.

"We are only at the beginning"

"I still find it fascinating that we are actually selling containers here with an online store," laughs Paul, "For our first customer, whom we were able to acquire via Google Ads, we paid under one euro for the click. For that, this person directly bought five containers. So online marketing is also just fun!" And that's how it should continue.

Eveon has big plans: within two and a half years, Eveon should be available not just in one country, but globally. "I've always been very ambitious. When I work on something, I also want it to be successful," says Paul, "We have very ambitious goals here and that motivates me to keep at it and stay focused. Since I've been involved from the beginning, Eveon is also my heart's project. Soon we will expand further and conquer new markets. We are just at the beginning."